Audits without execution
You get a 60-page PDF. Nobody implements it. Six months later, nothing has moved and you're back to square one.
No follow-throughWhy most SaaS SEO fails
You don't have a traffic problem.
Most early-stage SaaS teams invest in SEO without a system. They get blog posts, audits, and reports — but organic never becomes a real acquisition channel.
Content without intent
Blog posts targeting keywords that attract readers, not buyers. Traffic goes up. Pipeline stays completely flat.
Vanity trafficSEO disconnected from revenue
Rankings improve. But nobody tracks whether organic drives sign-ups, activations, or ARR. Impossible to justify budget.
No revenue linkThe solution
A system that ties every action to revenue.
Each pillar reinforces the others — compounding returns over time.
Scope of work
Everything included.
No hidden extras. No “that's out of scope.” This is what you get on every engagement.
10
deliverables included in every retainer
Full technical SEO audit
Crawl analysis, indexation review, Core Web Vitals, structured data gaps.
ICP-aligned keyword research
Keyword mapping across TOFU, MOFU, BOFU for your specific buyer journey.
Topical authority roadmap
Semantic cluster strategy to dominate your entire topic space.
On-page optimization
Title tags, meta, internal links, schema — all implemented systematically.
Content production system
Brief templates, writer SOPs, editorial calendar, and quality framework.
Content creation / oversight
I write, review, or manage production depending on your resource model.
Link acquisition
High-DA backlinks via digital PR, partnerships, and resource link building.
Monthly ARR reporting
Revenue-tied dashboards tracking sign-ups, activations, and ARR from organic.
Slack / email access
Direct access to me — no account managers, no 5-day response windows.
Quarterly strategy reviews
Full performance review + next-quarter roadmap aligned to business goals.
The process
How I approach SEO engagements.
01
Discovery
Understand your ICP, revenue model, growth targets, and current organic baseline.
Week 102
Audit & Strategy
Full technical + content audit. Competitor gap analysis. 90-day roadmap prioritised by revenue impact.
Weeks 2–303
Execution
Content production, on-page fixes, link building, technical implementations — all done by me.
Ongoing04
Measure
Monthly reviews tied to ARR, sign-ups, and activation rate. Roadmap iterated based on data.
MonthlyProven results
Numbers that matter.
$5M+
Total organic ARR impact across all clients
Including:
Keka HRVenngageGrabOnTuritoYuppTV
Keka HR
$2.4M ARR
288K → 759K monthly sessions in 22 months. Built and led an 11-person content team. Help Center generating 16K organic visits/month.
Venngage
$1.25M ARR
232% increase in organic sign-ups. 50+ landing pages built. Index quality improved by 40%. International SEO across 5 languages.
GrabOn
4.3M sessions/mo
1.8M → 4.3M monthly sessions. Full site recovery post-algorithm hit. 400+ high-DA backlinks in 6 months.
Fit check
Is this right for you?
This is right for you if...
B2B or B2C SaaS with $500K+ ARR looking to scale organic
Teams investing $3K+ per month who want strategy AND execution
Founders who've had bad agency experiences and want direct access
Products with clear organic search demand in their category
Companies who want SEO tied directly to revenue metrics
This is NOT right for you if...
Pre-product startups with no ICP defined yet
One-off projects with no follow-through budget
Teams who want rankings without caring about revenue
Businesses expecting results in under 60 days
Have more questions?
Common questions
Questions about SEO.
How long does it take to see results?
Meaningful organic growth typically shows within 3–6 months. Quick wins — technical fixes, on-page optimization — often surface in 4–8 weeks. I set clear milestone targets at the start of every engagement so you always know what to expect when.
Do you write the content yourself?
For retainer clients, I build and manage the content system — including briefs, SOPs, and editorial review. I can also write directly or work with your existing writers. For smaller engagements, I provide the strategy and frameworks and your team executes.
How is this different from an SEO agency?
You get direct access to a senior practitioner — no account managers, no juniors running your campaigns. I've generated over $5M ARR across 22+ brands and I bring that context to every decision. One point of contact, full ownership, measurable outcomes.