Your buyers are no longer just typing queries into Google. They're asking ChatGPT, Claude, and Perplexity for software recommendations — and the answers they get are shaping purchasing decisions before a single search result is clicked.
Generative Engine Optimization (GEO) is the practice of making your brand and content legible to AI systems. Unlike traditional SEO, which optimizes for ranking signals, GEO focuses on entity clarity, topical depth, and being cited in the kind of authoritative sources that LLMs draw from when forming answers.
The good news: if you've already invested in high-quality, expert-driven content — you're ahead. The bad news: most SaaS brands haven't. Here's the framework I use to audit GEO readiness and close the gap fast.